Microsoft has opened up its Bing content material submission API after over two and half years of it being in a non-public beta. The content material submission API is completely different from the Bing URL submission API, in that the content material submission API permits you to submit not simply your URLs but in addition your content material, photos, HTML and extra on to Bing’s index.
Microsoft mentioned “the API gives the flexibility for site owners to inform Bing immediately in regards to the adjustments of their website content material in real-time.”
Bing Content material Submission API. The Content material Submission API is a technique that allows web sites to immediately ship content material to Microsoft Bing every time web site contents is up to date or created with out ready for BingBot crawl. That is completely different from the URL submission API. With the URL submission API you solely can ship URLs for Bing to crawl and index. With the Content material Submission API you not solely ship the URL however you ship alongside the your HTML, content material, photos and so forth on to Bing to index, technically bypassing the crawling course of fully.
Open to all. After increasing the beta model of this in Could, Microsoft mentioned “with an amazing response and nice feedbacks from web site homeowners who had adopted the API, we’re happy to announce that Bing Content material Submission API is now open for all to implement and to start out sending their content material adjustments to Bing, not solely to achieve extra related customers on Bing but in addition to cut back bingbot crawl load on their websites.”
API documentation. You possibly can be taught extra about how you can technically ship this data to the Bing API throughout the Bing API docs. Here’s a screenshot of a JSON request instance:
Why use it. Bing says it not solely helps you get your content material and pages into Microsoft Bing Search quicker but in addition “will cut back BingBot crawl load in your websites.”
The way to get began. Microsoft mentioned you will want to request an API key inside Bing Webmaster Instruments. This API key may be generated from Bing Webmaster Instruments by following these steps:
Check in to your account on Bing Webmaster Instruments. In case you don’t have already got a Bing Webmaster account, join at the moment utilizing any of Microsoft, Google or Fb ID.Add & confirm the positioning that you simply wish to submit URL for by way of the API, if not already achieved. Click on on Settings button on high proper nook after which go to API Entry part. If you’re producing the API key for the primary time, please click on Generate to create an API Key. Else you will notice the important thing beforehand generated
The corporate shared code examples in its API docs on how you can submit this content material by way of the API.
Why we care. This answer not solely helps expedite indexing on your new or up to date URLs just like the Content material Submission API supplied, nevertheless it additionally bypasses the crawling of that content material and allows you to submit content material on to the search engine. This answer is likely to be one thing you wish to take a look at out in your websites or shopper websites and see if it makes an enormous distinction on indexing and your server sources.
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