In February, Microsoft launched Good Pages, a free web site builder service to assist small companies that won’t have had web sites. This was crucial throughout the pandemic as extra companies have been basically required to be on-line. Nevertheless, many SMBs don’t have the know-how or the funds to fee a model new web site. Based mostly on buyer suggestions, Microsoft introduced new options for the Good Pages service this week.
Publish a Good Pages web site with no social and promoting instruments required. “With Good Pages standalone mode, you may create, edit, and publish your web site totally free — no cost data required. We all know that not each enterprise with an online presence is ready to promote on-line and wish to give everybody the entry to Good Pages,” wrote Will Rivitz, Program Supervisor, and Cristiano Ventura Sr. Product Advertising and marketing Supervisor. If enterprise house owners select to partake in Microsoft Promoting later, they’ll simply join once they’re prepared.
New analytics options to determine what works (and what wants tweaking). The brand new Good Pages reporting characteristic permits entrepreneurs to trace pageviews, clicks, and extra all inside the platform. “By monitoring these metrics over time, you’ll see how the enhancements and edits you make have an effect on your prospects’ experiences,” mentioned Rivitz and Ventura.
Supply: Microsoft weblog
Bing Place integration for native companies. Entrepreneurs will be capable to create a brand new Good Pages web site immediately from their Bing Locations account and combine the 2 properties. “Prospects viewing your small business on Bing Locations will be capable to go on to your Good Web page, the place you may present much more data,” in response to the announcement.
Why we care. Many small companies function with no web site, using Fb pages and native listings as their “hub” for purchasers, however having your personal property is crucial to controlling your messaging, optimizing to achieve your target market, and driving in additional crucial site visitors and potential prospects. These updates open up the Microsoft Good Pages web site builder to assist much more SMBs create an owned on-line presence and optimize it to drive extra certified leads and prospects.
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